M
Maya Okafor
LoyalVIPMAYA-2213
Goal fit · More repeat visits
82%
Lifetime value
$2,011
Visits
214
every ~3 days
Avg spend
$9.40
Last visit
2 days ago
2 days ago
Churn risk
8%
The brain · what Orbit knows
WHO THEY ARE
- Job
- Architect
- City
- Portland
- Birthday
- 07-14
- Family
- Married, one toddler
- Pets
- Golden retriever, Biscuit
WHAT THEY DO
- Favorites
- Oat latte, GF banana bread
- Cadence
- ~3 days
- Best channel
- wallet
- Member since
- Aug 2024
HOW THEY THINK
- Price stance
- premium
- Responds to
- status
- Opens
- wallet, sms
Layer 10 · deep memory (the moat)
Facts Orbit never forgets, and how they change what it suggests.
💡 Gluten free since January
since Jan 2026→ Never suggest the croissant flight; lead with GF banana bread.
💡 Walks Biscuit past the shop on weekday mornings
since Mar 2026→ Best reached 7:30–8:30am, before the office.
Layer 4 · this customer's agent
Its own reasoning, reporting up to the business agent.
- Today 7:41amBirthday is in 6 days. She's premium — a status gift beats a coupon.goal weight
- YesterdayOn cadence (visits every ~3 days). No nudge needed today.goal weight
- 3 days agoTried the new cold brew. Logged as a favorite candidate.goal weight
Proposed next move
📲 Wallet+$46
Happy early birthday, Maya 🎂
Your oat latte is on us all next week — and we saved you the last GF banana bread.
- Why
- Birthday in 6 days; premium customer responds to status, not discounts.
- Send when
- Jul 11, 7:45am
- Goal fit
- 82%
On the pass
Active reward
🎁 Free oat latte
Expires Jul 20
1,840 points